When the economy takes a hit, so do cell phone sales. Last quarter, mobile phone sales in the U.S. dropped 15 percent to 32 million units, according to market research firm NPD Group. But in hard times, the strongest brands also take share. And that is exactly what Apple did.

The 6.9 million iPhones it sold last quarter catapulted the $200 device into the top spot among all cell phones, even beating out the much cheaper and still-popular Motorola Razr. (Yes, they still sell that thing. They just don’t make any money off of it.)