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A Missed Opportunity – Britney On Twitter

Post a Comment October 27, 2008 – 2:44 pm | Permalink |  Print This Post |

Apparently it is true, Britney Spears is on Twitter, and while the transparency of her new media outreach has been questioned, having a celebrity of her magnitude using your service is undoubtedly a good thing.

Only, it could have been so much more.

You see, for Britney, Twitter is just another stop on the social media PR train — blog, MySpace, Facebook, Flickr, YouTube, et. al. Twitter has had ample opportunity to lock in its disruption by enabling a subscription option for publishers. As a Twitter user you should be able to designate your own service model for those who follow you: free (default), pay only, or freemium.

With a pay only model you could set the price someone would have to pay to follow your Twitter stream, could be monthly, yearly, or one-time. For freemium, followers would pay for premium content that the publisher could designate with a leading $ when they post.