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TechnologyThe Jellyfish Guys Are At It Again, Raise $4.3 Million For Online Retail Service Alice.com

As serial a serial entrepreneur can get: Brian Wiegand and Mark McGuire, who managed to sell three companies in the past +10 years, most recently flipping social shopping service Jellyfish to Microsoft (which it later used to create Live Search Cashback), have raised $4.3 million for their new startup, Alice.com.
The round was led jointly by private equity angel funds Kegonsa Capital Partners and DaneVest Tech Fund.
The founders remain quite vague about what the stealth startup will offer exactly, but here’s what we do know: Alice.com will be an open, online retail platform for consumer packaged goods, focused primarily on linking manufacturers of essential household stuff like tooth brushes, toilet paper, trash bags etc. to end consumers directly.
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