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Yahoo’s Profile Mess

Post a Comment October 20, 2008 – 8:30 pm | Permalink |  Print This Post |

Yahoo launched their new profile product last week as part of their big plan to social networkize the entire Yahoo world. Every Yahoo profile was reset, and users were asked to go through a process of recreating it.

The comments from users were unambiguous - they were pissed off.

Common complaints include the fact that the new profile must include your full name, which your connections (friends) can see, as well as the removal of a few features that I’ve never heard of (like Cool Links) that apparently some percentage of users really, really liked. But by far the biggest complaint was the fact that all of the information in the old profiles was wiped clean, and users were presented with a blank slate like the one above (which is mine). Some users also noted that there was no message on that blank profile letting users know what just happened to their data. You had to go to the blog posts to understand what happened.